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An independent CSS partner allows you to enter the Google Shopping auction with a full bid, without Google deducting a fee. In contrast, when using Google Shopping directly, a certain percentage is deducted from each bid. Here’s an example to illustrate:
Standard Google Shopping:
If you place a bid of €1, Google deducts a margin of €0.20. Your actual bid in the auction will then be only €0.80.
Mit CSS Partner Shopping:
With a CSS partner, no additional margin is deducted. Your full bid of €1 goes directly into the auction.
We offer you a straightforward CSS partner solution without the need for additional contracts with a marketing agency.
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Advertisers and merchants running their Shopping ads through GSE are charged a 20% margin by Google. These bids then enter the auction for ad ranking at approximately 20% lower.
If a bid of €1 is placed, €0.20 is deducted from it. This means the auction proceeds with a reduced bid of €0.80.
Merchants using bids through GSE are at a disadvantage compared to advertisers running Google Shopping Ads via Google Shopping CSS and a CSS partner, as the margin is eliminated in this case.
Online retailers benefit from Google CSS partners at various levels: advertisers and retailers save the 20% margin that is due when an ad is placed directly through GSE.
Product listing on Google Shopping can increase reach and appeal to a wider audience. This in turn means that online retailers and products can be found by more potential customers.
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Long-term cost benefits: With a CSS partner, you will pay less in the long run for the same clicks, allowing your ad budget to be used more efficiently.
No additional effort: After the one-time setup, everything continues automatically – you save every month without needing to make any adjustments.
We offer you a clear, affordable monthly and annual plan with no hidden fees and no additional costs per country.
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25% more effective bidding for Google Shopping ads
When you use our CSS, 20% of your bid is paid to Google as a margin, whereas with CPS's CSS, 0% is deducted: you therefore benefit from 25% more effective bidding!
Use our reliable free support
We always focus on providing the best personal technical support to assist our clients on their journey through the marketing landscape.
Scalable pricing
We offer you a clear, affordable monthly and annual rate with no hidden fees and no additional costs. So you no longer have to pay Google for the same results and can get more out of your ads.
Our customers appreciate the straightforward CSS partner solution, fast response times, and the advantage that no additional contracts with a marketing agency are necessary.
‘Exactly what I was looking for: an independent service that reduces my Google Shopping costs. No agency nonsense, just a clear, direct advantage for my shop.’
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Robert Fox
e-commerce store owner
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‘I wanted to reduce my Google Shopping costs, but without an additional contract with an agency. This service offers me exactly that – clear savings and full flexibility.’
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Michael Brown
Cosmetics Online Store
‘I already work with a marketing agency and didn't want to create a conflict of interest. This CSS service allows me to reduce my costs without changing my existing contracts. Brilliant!’
Jane Cooper
Electronics trade
‘Switching to the CSS partner service was super easy and quick. I now save with every click and didn't have to sign a new agency contract to do it. Perfect for shop owners who want to stay independent!’
Albert Flores
Mode Online-Store
‘Perfect for anyone who wants to save easily and without complications, without having to sign up with an agency. Since switching, I've been saving on my Google Shopping costs every month.’
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Thomas Webb
e-commerce store owner
‘I didn't feel like going through long consultations and additional agency contracts. This CSS partner change was quick, uncomplicated and exactly what I needed for my shop. My click costs have since dropped significantly.’
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Emma Roman
Game-Shop
‘The changeover took only a few minutes and I didn't have to change the way I did things. Now I'm benefitting from the savings and saving in the long term.’
Sophia Karen
Home-Online-Shop
Do you have any questions, comments, or suggestions regarding our Comparison Shopping Service? Feel free to contact us!
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